VAST supported us with experienced, no-nonsense, pragmatic experts who structured and led the business unit integration to a success.
Operating partner capacity for Benelux portfolio companies.
We turn value creation plans into EBITDA proof. Senior operators embedded in the management rhythm – low ego, high curiosity, action from day one.
The execution gap PE teams need closed.
The thesis is rarely the problem. The gap is between sponsor ambition and weekly execution inside the Benelux portfolio company: owners, KPIs, decisions and proof.
- Lean deal team
- Stretched operating partners
- Limited local operating access
- Monthly visibility, limited weekly grip
Bandwidth
Accountability
- Priorities drift
- Blockers stay unresolved
- Reporting replaces action
- EBITDA proof arrives too late
- CEO needs senior sparring
- Management team is stretched
- Local nuance matters
- Buyer proof needs to be built early
Three moments where senior local capacity changes the outcome
The thesis still holds, but pricing, cost, working capital or management cadence are not yet translating into run-rate EBITDA.
The sponsor sees the value, but the portco needs senior support in Dutch or English, inside the MT rhythm, between board meetings.
The equity story needs evidence buyers can diligence: clean KPIs, EBITDA bridge, operating momentum and management narrative.
Not consultants. Not interims. Operators who own the rhythm.
VAST is built for the gap between strategy and execution: senior PE-experienced operators, embedded locally, accountable for measurable EBITDA impact from day one through exit.
Where we move EBITDA
Every engagement starts with a financial scorecard. If the impact cannot be tracked, it does not belong in the VCP.
- Pricing optimisation – waterfall, value-based, discount governance
- Sales effectiveness – pipeline, win-rate, cross-sell / upsell
- Customer profitability – margin analysis, portfolio pruning
- Go-to-market – channel strategy, territory design
- Cost reduction – overhead, zero-based budgeting, org design
- Procurement – spend analysis, consolidation, renegotiation
- Working capital – DSO / DPO, inventory, cash conversion
- Process improvement – efficiency, automation, KPI dashboards
- Buy-and-build – integration playbook, synergy realisation
- Market expansion – new geographies, adjacencies
- Operating model – org redesign, governance, MT development
- Exit preparation – equity story, vendor DD, buyer meetings
Not a discovery deck. A board-ready operating rhythm.
Agreed starting point, value leakage and run-rate opportunities.
Fast, humble read on MT capacity, blockers, ownership, incentives and execution rhythm.
Commercial, operational, working-capital and organisational levers mapped.
KPIs, owners, timing, EBITDA impact and confidence level per initiative.
Management rhythm moved from board reporting to action-oriented weekly tracking.
Prioritised actions, quick wins and board-ready progress format, with named owners and escalation logic.
View the VAST execution frameworks
A structured raster of commercial, operational, working-capital and organisational levers, scored on EBITDA impact, execution confidence and time-to-value. Built in week 2 of every engagement and used as the single source of truth for the VCP.
A weekly management rhythm template that converts board priorities into named owners, KPI scorecards, milestone discipline and escalation logic. Replaces monthly reporting with action-oriented tracking that PE deal teams can diligence at any point.
A pre-DD readiness layer covering equity story, KPI history, EBITDA bridge and management narrative. Built 12–24 months before exit so buyer-side diligence finds evidence, not promises.
Proof PE teams can diligence
Track record, selected outcomes, client voice and named engagement experience in one place.
Logos indicate environments where the partners have held operating, advisory or executive roles, or where they have worked alongside the listed sponsors. They do not represent endorsements or current client relationships.
Experienced, no-nonsense execution support
“nothing short of great”
“The weekly drumbeat around the Value Creation Plan and its execution forced us to devote time – and actually make it happen.”
Selected client feedback from integration and value creation work. Additional references available under NDA.
Worked through the full PE lifecycle: buy-and-build programme, post-merger integration of acquired entities, vendor DD support and Euronext IPO preparation. HP led commercial and integration as CCO and Management Board member; Paul supported PMI and exit readiness.
“Nothing short of great.”– Blackstone partner, Intertrust integration
Led sustainability transformation for a European terminal operator owned by Goldman Sachs Infrastructure and Macquarie Asset Management: shareholder and ExCo alignment, ESG-linked business cases, transformation office setup, multi-workstream execution and divisional operating model redesign.
Drives operational value creation across 50+ portfolio companies: strategic repositioning, buy-and-build support, operational excellence programmes, commercial acceleration and exit preparation – with a board-level dialogue and PE-grade reporting cadence.
Paul and HP supported management with experienced, pragmatic execution capacity to structure and lead a business unit integration: governance, workstream cadence, issue resolution and implementation discipline from plan to execution.
“Experienced, no-nonsense, pragmatic experts.”– Management, Royal IHC
ExCom-level role inside one of the world's largest financial services administrators (50+ jurisdictions). Commercial and integration leadership during a period of rapid international scale-up and acquisition-led growth.
Operating advisor to a mid-market PE firm on Benelux and European portfolio matters: commercial diligence, value creation planning, board-level intervention and exit readiness for portfolio companies.
Played leading roles in 30+ global acquisitions and integrations during 28 years of banking and financial services leadership – including target identification, negotiation, regulatory approval, post-merger integration and synergy realisation.
Earlier-career foundation in PE-relevant advisory: restructuring and turnaround projects on behalf of international private equity funds for European portfolio companies, complemented by corporate finance and transaction experience.
€500K EBITDA recovered in 9 months – with proof buyers could diligence.
From baseline to exit proof
A focused 2–5% EBITDA uplift agenda by month 12, then continuity through the exit process – with proof buyers can diligence.
- Baseline diagnostic
- 100-day plan
- KPI framework
- Quick wins live
- Pricing rollout
- Cost programmes
- Buy-and-build kick-off
- MT development
- Structural embed
- Process ownership
- Next-wave identified
- Run-rate locked
- Equity story
- Vendor DD prep
- Final EBITDA push
- Buyer shortlist
- Buyer meetings
- Q&A support
- SPA negotiation
- Continuity handover
Senior operator capacity, translated into weekly execution.
Five reasons PE teams call VAST when the plan is clear but portfolio execution needs traction.
We speak IC, board and management language – translating value creation ambition into owners, cadence and measurable actions.
Embedded local capacity that can switch from sponsor and board to CEO, MT and functional teams inside the portfolio company – close enough to unblock decisions without adding noise.
Every initiative is tied to a baseline, value bridge and scorecard – so impact can be tracked and later diligenced.
We install the rhythm PE funds need: weekly action tracking, monthly value review and sharper board discussion.
From first 100 days to exit readiness: we help build the operational proof points that support the equity story.
Margin leakage identified, discount governance tightened and value-based pricing rolled out with the sales team.
A stalled VCP rebuilt into named owners, KPI scorecards, milestone discipline and board-ready initiative tracking.
Equity story, KPI history and EBITDA bridge translated into evidence buyers could diligence.
Start with the smallest useful step
Begin with a scan, move to embedded execution when the value case is clear.
Rapid diagnostic of the portco: EBITDA levers, execution risks, priority roadmap and 100-day plan.
New portco or stalled VCPFractional senior operating partner capacity, typically 3–6 days per month. Built for situations where a full-time operator is too slow, too narrow or not yet justified.
Before, alongside or after management hiresTrusted operators from our network, deployed rapidly when full-time CFO, COO, CCO or transformation capacity is needed.
Leadership gap or turnaroundRetainer from €15K/month = €180K/year. This is not a substitute for a full-time executive. It is senior operating partner capacity to create traction before, alongside or after management hires – with a focus on EBITDA levers, execution cadence and buyer-diligence-ready proof. On a typical Benelux mid-market portco, even one validated EBITDA lever can be a multiple of the annual retainer.
Estimate the value creation case versus the VAST retainer.
A simple PE-style calculator: estimate current revenue, EBITDA margin, improvement case and exit multiple. The retainer logic is based on fractional senior capacity, not a full-time operator replacement.
Indicative only. Actual impact depends on baseline quality, initiative feasibility, execution speed and buyer-recognised proof.
Send us one Benelux portco. We will tell you where we would start.
Share one portfolio situation. We will give a direct operating view on the EBITDA levers, execution risks, decision blockers and first 30-day priorities. No generic pitch deck – just the value creation view.
Get a first operating view →Senior operators.
Embedded in the portco rhythm.
Senior, embedded and accountable for measurable progress.
VAST was founded by two senior PE-experienced operators after years of seeing the same recurring pattern: cross-border funds with strong Benelux assets, deal teams operating from outside the local market, and execution gaps that quarterly board reporting could not close. We built VAST to be the operating partner we wanted inside portcos: senior, embedded, action-oriented, self-directed and accountable for outcomes.
Built for cross-border PE funds with Benelux portfolio companies.
Senior executives only. Embedded in your portco.
Accountable for EBITDA outcomes – from Day 1 through to exit.
High EQ. Humility. Entrepreneurial drive. Self-direction.
No juniors. No rotation. No handovers.
Paul Stoop is an operational value creation leader, operator and two-time founder with hands-on experience building, managing and transforming businesses in PE/VC and portfolio-company environments. At ING Corporate Investments, he leads operational value creation across 50+ portfolio companies, translating investment theses into value creation plans, KPI cadence, strategic repositioning, buy-and-build, commercial acceleration and exit readiness. Earlier, he founded MainHaven Capital and co-founded Ballentine, building strategy, operations and interim-management capacity around portfolio-company execution.
- HES International – led sustainability transformation, operating model redesign and multi-workstream transformation office, directly accountable to shareholders and ExCo.
- Intertrust – delivered integrations and transformation workstreams, including buy-and-build, post-merger integration and IPO preparation under Waterland and Blackstone ownership.
- ING Corporate Investments – operational value creation support across portfolio companies including Strohm and On That Ass, with focus on VCPs, KPI architecture, strategic repositioning and exit readiness.
HP van Asselt is a senior executive, board advisor and PE operating advisor with 28 years of banking and financial services experience across the Americas, Europe, Middle East and Asia. He has played leading roles in 30+ global acquisitions and integrations, including Intertrust’s sales to Waterland and Blackstone and its Euronext IPO. As former CCO and Management Board member of Intertrust, former Executive Committee member at Apex and current private equity advisor, HP brings board-level governance, commercial excellence, M&A execution and global scale-up experience.
- Intertrust – helped scale the platform through acquisitions, integrations, Waterland and Blackstone ownership, and Euronext IPO preparation.
- Apex Group – Executive Committee experience in a global financial services platform, combining governance, commercial performance and integration complexity.
- Private equity advisory – senior board and management support on commercial excellence, operating governance, integration and value creation execution.
Questions PE teams usually ask
A few practical points before you bring us into a Benelux portfolio situation.
When should we call VAST?
When the investment thesis is clear, but execution inside the portfolio company needs traction: named owners, KPI cadence, decision speed and measurable EBITDA proof.
How quickly can you start?
Usually with a short first-look review of one portfolio company. From there, we can move into a focused Value Creation Scan or an Operating Partner Retainer when the value case is clear.
How do you measure impact?
We agree the baseline upfront, translate initiatives into a financial scorecard and track progress through weekly or bi-weekly execution cadence. The aim is not activity – it is buyer-diligence-ready proof.
Are you consultants, interims or operating partners?
VAST sits between these models. We bring senior operating partner capacity: more embedded than an advisor, more flexible than a full-time interim and focused on measurable value creation.
Do you only support cross-border PE situations?
Cross-border PE situations are our core focus: funds owning Benelux portfolio companies from outside the local market. We can also support local investors when senior execution capacity is the constraint.
Send us one Benelux portfolio company.
Share the asset, the thesis and where execution is stuck. We will give you a first operating view on EBITDA levers, execution blockers and where we would start in the first 30 days.